Fashion · Preview
Dubai Fashion Week sets a five-day stage for Spring/Summer 2027
The city’s official fashion calendar returns from 22 to 26 October with runway shows, showroom appointments and a new application cycle.
Dunes Bureau
Fashion
Designers, personal style and the business of making, selling and caring for clothes.
Fashion · Analysis
Made-to-order fashion puts the appointment at the centre of the sale
Bouguessa’s Dubai atelier offers a different buying rhythm: an appointment, a considered selection and a wait for the finished piece.
Fashion · Analysis
Fashion rental sells an occasion as well as an outfit
A Dubai rental service illustrates the work behind temporary access to a wardrobe: fit, availability, cleaning and a dependable return.
Fashion · Analysis
The size guide deserves a place in the fashion sale
For Dubai shoppers buying across labels, fit information is part of the experience. Retailers need to explain the garment as carefully as they photograph it.
Fashion · Analysis
Dubai Fashion Week’s October edition is a meeting point for buyers and designers
The Spring/Summer 2027 programme runs from 22–26 October 2026. For labels, its commercial value lies in the conversations and orders that follow the runway.
Fashion · Analysis
Inside the business case for Dubai’s design community
Dubai Design District places fashion alongside architecture, art and design. For a growing label, the value of that setting depends on the relationships it can turn into useful work.
Fashion · Analysis
For UAE fashion shoppers, the store and the website are one experience
Fashion has a substantial share of online retail in the UAE. Retailers can make the relationship between browsing, fitting, delivery and returns easier for customers.
Fashion · Analysis
A second life for fashion depends on first-rate trust
International resale research points to a growing secondhand market. For Dubai businesses, condition, provenance and a straightforward selling experience are the practical starting points.
Fashion · Analysis
Dubai’s menswear opportunity is in the customer relationship
ZEGNA’s Dubai Opera presentation and the group’s latest revenue update highlight two sides of premium fashion: public visibility and the continuing work of serving individual clients.
Fashion · Analysis
The business of keeping a favourite garment in use
Repair and alterations can extend the relationship between a fashion store and its customers. The opportunity is a dependable service with clear prices and realistic promises.